As predicted here a couple of years ago, the likelihood that Seeing Machines’ driver monitoring system will be a core safety feature in Volvo’s electric SUV successor to the XC90 now appears overwhelming. Rumour has it that it will be called the Volvo Embla but that hasn’t been officially confirmed, as yet.
The news from Volvo itself that Qualcomm’s Snapdragon Cockpit Platform will be used in Volvo’s “upcoming fully electric SUV” is the clearest indication yet that Seeing Machines has effectively won the brand in the home country of its closest competitor to date.
I’m sure that, eventually, the Volvo win will be confirmed by all the interested parties but there is clearly some reluctance on the part of Volvo to discuss these matters in detail currently.
Coming on the back of the huge VW win only a month ago, some might expect Seeing Machines to rest on its laurels. However, I’m expecting very positive news in Fleet to accompany, possibly even precede, a series of spectacular auto wins over the next few months.
Of course, I could be wrong so it is important to do your own research.
If I am right, and you make some money out of it, please consider giving a donation to the Roy Holehouse fund. He sadly passed away this week but I’m sure his family would appreciate any help during a terrible time.
Here’s the link to the page: https://www.gofundme.com/f/f3u5cw-a-helping-hand?utm_source=customer&utm_medium=copy_link_all&utm_campaign=m_pd+share-sheet Thanks.
The writer holds stock in Seeing Machines.