Trucking publishes article on Driver Monitoring

Trucking magazine has published an article on driver monitoring systems (DMS).

The article makes it clear that cutting edge, camera-based DMS, equipped with Advanced Driver Distraction Warning (ADDW) as well as Driver Drowsiness and Attention Warning (DDAW), will be required in all new trucks sold in the EU and UK from July 7, 2026.

Conclusions

Research contained within the article specifically confirms:

  1. All new trucks from the major European truck manufacturers (Volvo Trucks, Daimler Trucks, DAF, Iveco, Scania and MAN) will meet the mandatory regulations by July 7, 2026.
  2. This means truck manufacturers are in the process of installing these systems from suppliers.
  3. While the systems may be badged as coming from Tier 1s – as with cars – the suppliers are ultimately the likes of Seeing Machines, Smart Eye and Tobii.
  4. Seeing Machines Gen 3 Guardian is technically the most advanced system with 94% accuracy (meaning only 6% false positives). Neither of its two main competititors could even provide a figure for accuracy.

Read a PDF of the article below. (There is a howler of a typo that has been introduced into the edited copy, which I am trying to get changed..Grrrr).

The writer holds stock in Seeing Machines.

Volkswagen confirms SEE DMS in all Tayron models

There has been a lot of confusion recently regarding whether Seeing Machines driver monitoring system, located in the rearview mirror, will be in all VW Tayron models.

VW has confirmed to me that: “The ‘driver monitoring camera’ is standard in Europe (including the UK) for Tayron.

They even set me a photo of Seeing Machines DMS camera in the Magna rearview mirror, which illustrates this article.

The rearview mirror will be rolled out across the entire VW car range sold in Europe from now on, to meet Euro NCAP protocols and EU regulations. In addition, Audi has just launched the Q3 with Seeing Machines DMS in the rearview mirror.

Additional information

Given the rise today and the increasing volume of buys, I think it’s possible that at least one shrewd fund manager has checked out my left-field Mitsubishi bid thesis and found it plausible. Expect more such rises as those contracts come rolling in and more funds take the plunge.

Separately, I was impressed by this case study link found by a private investor called ‘Klick’ on the Seeing Machines website that shows its technology being used in an industrial setting, at a reversing mill owned by Logan Aluminium. Mitsubishi can surely make great use of this technology in various industrial applications. Incidentally, Mitsubishi through its JV Primetals Technologies produces equipment for reversing mills.

Does anyone else think it a mere coincidence that this case study is coming out now? It makes sense to me that Seeing Machines and Mitsubishi warm up their respective investors for a deal.

The writer holds stock in Seeing Machines.