Great news from Seeing Machines today, as it announced a US$30m auto contract, which I think may well be PSA (part of Stellantis). However, others think it is likely to be Volvo (owned by Geely) moving from Smart Eye or even Jaguar, (owned by Tata).

If it is PSA, I look forward to state-of-the-art driver monitoring being launched in Peugeot, Citroen, DS, Opel and Vauxhall cars.

On the face of it the deal is much smaller than Smart Eye’s US$150m but, given that Seeing Machines tends to be ultra conservative, if you multiply the Seeing Machines minimum value by three and cut the Smart Eye one in half I think you’ll end up with a more realistic estimate of the value of both deals; US$90m versus US$75m.

Importantly, the announcement has confirmed that SEE management does deliver on its promises. Moreover, with the huge Consumer Electronics Show (CES) only 3 weeks away (9-13 January, 2024), I expect a lot more news to push the share price up considerably over the next month. We’ll see, I guess.

The writer holds stock in Seeing Machines.