Tactical move widens Seeing Machines’ moat

I think the Devant collaboration announced on the 20th June is a tactical move to widen Seeing Machines’ (AIM: SEE) moat. The data derived from real-life driver experience, known as its ‘river of gold’ has hitherto protected its AI-fuelled technological lead. Now it will be augmented by a sea of computer-generated edge cases from Devant, a specialist in synthetic data generation who is focused on the niche area of in-cabin monitoring. 

This should help Seeing Machines speed up the development of DMS and future in-cabin monitoring applications that are being demanded by the industry and regulators, putting Seeing Machines even further ahead of its competitors.

Far from an admission of weakness, this move demonstrates that Seeing Machines is doing all it can to maintain its leadership position ā€” without breaking the bank. I don’t envisage any competitor overtaking SEE within the next 3 years. Indeed, part of me wonders if we might not end up acquiring Smart Eye or Cipia eventually. However, I’m betting Seeing Machines gets acquired within 2 years.

Auto RFQ delays 

I appreciate the lack of auto OEM contract wins being announced has rattled many of us. I think it is entirely down to OEMs waiting until the last possible moment to decide how sophisticated a DMS/OMS to use, in the light of tighter EuroNCAP regulations that are coming into force in 2026 but which still haven’t been totally tied down.

This has been confirmed to me following conversations with people at EuroNCAP ā€” sadly, I find myself curiously unable to obtain basic information from official SEE channels following scoops that have upset some people. (But, like a would-be lover suffering from unrequited love, I am still fully invested in this brilliant company).

Q&A Euro NCAP

Hereā€™s a brief Q&A with Euro NCAP:

I understand that the EuroNCAP 2025 protocols aren’t yet out. Can you tell me:

Q. When do you expect them to be published? 

A.  2026.

Q. What exactly is the process for their iteration and publication? Is a draft put around to the industry players for comment? If so, at what stage are they currently?

A. Currently under development, discussing the new requirements and test provisions alongside industry. 

Q. Have they been delayed, if so why?

A. Initially considered for 2025, we finally decided to switch to a 3-year cycle, so starting their implementation from 2026. This was to allow sufficient development timing for protocol development and giving industry sufficient headroom for technology adoption.

Q. What provisions regarding driver monitoring are they likely to include and how advanced are they likely to be? (I know there is a roadmap but I’m not sure about the precise details of it and how it applies to driver monitoring).

A.

  • Driving under influence (2026)
  • Optimised passive restraint systems based on occupant posture and/or size (2026)
  • Increased requirements for the precision of determination on non-reversible driver states e.g., drowsiness, unresponsive driver / sudden sickness (2026)
  • Specific provisions for Assisted and automated driving (2026)
  • Link of driver state to the way ADAS functions are tested and assessed e.g., FCW/LDW sensitivity (2026)
  • Cognitive distraction / mind wandering (2029/2032)

The writer holds stock in SEE.

DMS requirement to become law in EU

I can now confirm that the new European Union ā€˜General Safety Regulationā€™ rules are set to enter into force in January/February 2020, then start applying 30 months later.

The process, Iā€™ve been told by an EU spokesperson, is as follows:

  1. The Council of the EU decides to adopt by accepting the European Parliamentā€™s (EP) amendments to the Commission Proposal (8th November)
  2. Then the act is signed by the President of the EP and the General Secretary of the Council in the week beginning 25th November.
  3. Within a month it gets published in the Official Journal of the EU.Ā  The act in this case provides that it enters into force (obtains legal existence) 20 days after publication in the OJ.

The act also provides for a 30-month transitional period for most provisions, which means it will only start to apply 30 months after entry into force.

Note: the exact date(s) will be known only once the act has been published in the OJ as all deadlines depend on that date.

2020 the year of DMS

Enough of EU procedures: the good news is that from 2020 there will be a legal requirement for all completely new car models to have systems to monitor drivers for drowsiness and also distraction by June 2022, while even refreshed models will have to comply by 2024.

Euro NCAP, which has traditionally set car safety standards well beyond legislative requirements, is pushing equally hard for advanced driver monitoring. It is developing test and assessment protocols that will be introduced at the beginning of 2021. Moreover, requirements to measure driver distraction and fatigue/drowsiness will be built into Euro NCAPā€™s 5 star safety ratings from 2022.

Thatcham Research, is also working with Euro NCAP to develop testing protocols to ensure future cars have effective driver monitoring systems.

While these regulations and standards are intended to be ā€˜technology neutralā€™, it is now obviousĀ that the only technology that can effectively meet these requirements is camera-based DMS.

This is very positive news for Seeing Machines, in particular, and I’m expecting some big auto contracts to be announced soon.

The writer still holds SEE stock!