Seeing Machines seals Amazon contract in the US

Seeing Machines (AIM: SEE) has finally won the Amazon.com contract for Guardian Gen 3, which should be the first of many decent-size Gen 3 contracts over the next few months. 

In an RNS issued today Seeing Machines confirmed that it has won the “US-based multinational” and would support the initial installation of 1,100 Guardian units, which are scheduled for completion by this December. Discussions are also ongoing for further expansion in the New Year for Amazon’s heavy truck fleet.

According to information I’ve obtained (which are likely to be an underestimate), Amazon in the US has a fleet of approximately 1,645 tractors (cabs) and 12,835 trucks. 

KPIs

Seeing Machines also released its latest set of KPIs for Q1 FY 2026, with confirmation that it now has 4.24m cars on the road with its DMS technology. An additional 510,000 cars were produced in the latest quarter, 4% up on the previous quarter, demonstrating continued growth in what is traditionally a subdued quarter.

Sales of Guardian Gen 3, at 368, did disappoint. However this was due to delayed large deals, which are now coming through as is clear from the Amazon win.

In a note issued today, analyst Peter McNally from house broker Stifel commented: “Guardian unit sales in the quarter were 368 (fiscal Q425: 2,536) as certain expected deals slipped into the current quarter, including a significant aftermarket order announced today for the 1.1k units before December 2025. This means that shipments in Q2 so far are already greater than 2,600 units and therefore have been more of an issue of timing rather than quantity, as we are less than halfway through fiscal Q2.”

He added: “The aftermarket pipeline remains healthy, with multiple pilots and commercial contracts progressing, and partnerships such as Mitsubishi Electric Automotive America expected to support production scaling through FY26. We estimate current quarterly capacity at roughly 6k units with c.$800 ASP and ~40% gross margin, highlighting improved unit economics versus Gen-2 and stronger leverage potential as volumes rebuild.”

Importantly, CEO Paul McGlone has confirmed: “We remain on track to achieve our cashflow break-even run rate target by the end of this calendar year.” 

While some traders have cashed out their winnings, most investors are holding as the share price rise seems set to continue, as auto volumes ramp in anticipation of EU legislation that comes into force in July 2026. Also, tougher Euro NCAP safety ratings apply from January 2026 and will necessitate a camera-based DMS/OMS for a car to achieve a 5 star safety rating.

McNally’s view is clear: “We expect momentum to build through FY26 as full compliance with the July 2026 GSR mandate approaches. Seeing Machines remains the DMS market leader with over 4.2m vehicles deployed, ahead of Smart Eye (~2m). With customers representing c.12.5m of the 16.1m European vehicles forecast to be sold in Europe in 2026, the installed base should continue compounding, though the pace of inflection will vary by OEM depending on inventory and model cycles.”

In addition, I expect multiple new contract wins in auto and aftermarket to materialise by Christmas.

The writer holds stock in Seeing Machines.

Magna confirms Seeing Machines mirror winning OEMs

In its Q3 earning update on 31 October Magna confirmed that its DMS/OMS rearview mirror with Seeing Machines technology is being launched into additional car manufacturers aside from Volkwswagen.

The Magna CEO Seetarama Kotagiri stated in his investor overview last Friday that “
in advanced safety, our mirror integrated driver and occupant monitoring system is meeting growing global demand for DMS technologies.

As you may recall, this product earned a 2024 Automotive News PACE Award for its innovation and safety impact. We are launching this system with multiple customers worldwide and volumes are expected to reach several million units annually.”

This is encouraging news as we await the latest set of KPIs from Seeing Machines this week. I expect them to confirm its lead in automotive and growing traction in sales of Guardian Gen 3, while we wait for some huge contracts in the latter. 

Indeed, while Smart Eye has only now hit 3m cars on the road with its tech, Seeing Machines is set to speed past 4m, on the way to 5m by the end of the year.

Toyota 

The news last week of progress in Japan, with an OEM that I believe is Toyota, failed to make much impact on the share price. I found that surprising as the engineering work on this cutting edge interior monitoring system (featuring both DMS and OMS) will generate not insignificant revenues, industry estimates vary from $4-5m.

Of course, much more significant is the near certainty that this Advanced Development Project will lead to a very large contract from this OEM in the first half of 2026.

That contract alone will increase the price any acquirer will eventually have to pay for Seeing Machines.

The writer holds stock in Seeing Machines.

Mitsubishi to buy Seeing Machines by Christmas?

Despite Seeing Machines share price being in the doldrums, I’m optimistic that breakeven (on a monthly basis) later this year will be swiftly followed by a takeover offer from Mitsubishi. If my calculations are correct this could happen as soon as this Christmas.

Although I don’t have definitive proof, I hope even my harshest critic could not fairly accuse me of laying out before you a ‘delusional’ scenario. Indeed, there is an ineluctable logic to Mitsubishi moving to buy Seeing Machines in a friendly takeover by early December.

Why Mitsubishi? 

There are a number of reasons why I believe Mitsubishi is most likely to acquire SEE. Mitsubishi holds 19.9% in Seeing Machines, their engineers are working together developing advanced driver monitoring features, Mitsubishi is helping increase sales of Guardian Gen 3, and Mitsubishi has the resources eventually to use the technology in everything from fork lifts to robots. Indeed, more immediately, the wide range of activities of this Japanese group shows an almost perfect fit with SEE’s 3 divisions; Auto, Aftermarket and even Aviation.

There is also a strong cultural fit, as this Japanese company prefers a consensual approach to a takeover. This fits with the Australian preference for a scheme of arrangement for a friendly takeover of an Australian listed company.

Why this year? 

Firstly,  despite being delayed, breakeven on a monthly basis is forecast to occur before December. Fortunately,  Euro NCAP and GSR2 regulation compel the road transport industry to accelerate the introduction of camera-based driver monitoring, and we’ll see increased license royalties from auto and sales of Guardian Gen 3. 

Seeing Machines should also have significant additional contract wins in Auto and Aftermarket over the coming months, confirming its dominant position as the number one global player in advanced, camera-based driver/occupant monitoring (morphing into interior monitoring) for years to come.

Breakeven with a pipeline of contracts guaranteeing significant profits should trigger buying from fund managers who’ve been patiently sitting on the sidelines. More importantly, it would likely reinforce Mitsubishi’s determination to follow through with its plan. I say ‘plan’ because this is clearly a strategic move that has been on the cards for a while.

Mitsubishi has already conducted extensive due diligence prior to investing in Seeing Machines and, with its near 20% stake, has a slight advantage over other potential buyers. It also makes sense for Mitsubishi to buy Seeing Machines just before it becomes highly profitable, otherwise the acquisition price could quickly spiral upwards.

Interestingly, the personal interests of CEO Paul McGlone and that of investors in Seeing Machines appear closely aligned: a bid would be at a premium to the share price (certainly multiples of its current price of approximately 2.5p) and enable him to secure his 25m performance shares before his current contract expires on June 30, 2026. It’s all detailed in the last annual report on Page 67, for those unfamiliar with the details. Note the target share price (TSP) needed for the CEO to secure the maximum number of his 25m performance shares is 20p.

Given the time it takes to process a scheme of arrangement (normally 3 months) and the fact the Australian Court is closed from mid-December to February, for Seeing Machines to be confident of closing the deal before Paul McGlone’s contract expires, early December 2025 seems the latest date that any potential deal would be announced.

The CFO Martin Ive has also been steadily hoovering up shares. Surely he is confident of a significant price rise when SEE achieves the long-awaited breakeven? Warren Buffett would certainly approve, having advised: ‘Be fearful when others are greedy and greedy when others are fearful”.

Price

What sort of price do I expect Seeing Machines investors to receive if this scenario pans out? I think the best they could hope for would be somewhere above 20p but probably below 40p. It’s unrealistic to expect more unless other bidders suddenly materialise. Still, by agreeing to a price well above 20p Mitsubishi could reduce the odds of that happening. 

I doubt the management of Seeing Machines, never mind the funds holding it, will look kindly upon a price below 20p given the huge rise in auto royalties that are guaranteed, not to mention the contract wins expected across all 3 divisions. Moreover, they’re probably in a position to encourage other bidders to step in were Mitsubishi to try. However, I think Mitsubishi has more honour and sense than to even attempt a low-ball offer.

Battle of the Titans

Regardless of the eventual price agreed by Mitsubishi and Seeing Machines, I wouldn’t completely rule out the possibility of other companies stepping in with hostile bids, which would start the long-awaited ‘Battle of the Titans’. The list of potential rival bidders is long and could include one or more of the following: 

  • Amazon
  • Alphabet
  • Apple
  • Raytheon (parent of Collins Aerospace)
  • Qualcomm
  • AMD
  • Nvidia
  • Mobileye
  • Magna 
  • Valeo
  • Tesla

There might also be left-field entrants or a bid from a private equity player. Alas, the state of the world being what it is, I don’t think  a bid from a Chinese company would stand a chance of being accepted.

Crucially, it would take a big number to hijack what, to me at least, seems to be a very likely deal. Yet, in the above list of rival potential bidders there are some huge hitters.

Of course, I’m not Nostradamus and my assumptions could be completely wrong. Therefore, it’s advisable to do your own research and always invest only what you are prepared to have tied up for a while, never mind lose.

The writer holds stock in Seeing Machines.