I noted the latest RNS from Seeing Machines re. its new hi falutin ‘3 pillars’ strategy….if you’re going to crib a marketing strategy steal from the best; Islam and/or TE Lawrence. Well done.

Strip away the technobabble and hyperbole and it appears that Seeing Machines is providing would be customers with maximum flexibility as to how they choose to use its class-leading technology at a great price, with the option to provide over the air updates. Of course, I am not well versed in the world of BS bingo so I’ve avoided any mention of ‘deep edge’.

That’s all very fine and I look forward to numerous licence deals that remove any lingering possibility of a fundraise and share consolidation. Imminently.

5 pillars

I don’t doubt the technology, just management’s resolve to deliver for private investors. I’d therefore like Seeing Machines to build these 5 pillars of wisdom into its actions:

1. Demonstrate that management are so convinced of its future success that they use their own cash to buy meaningful numbers of shares. Especially the CEO.
2. Greater transparency re. RFQs, BDMS, Aviation, strategy for trucks and and yes, even trains. Silence just won’t do.
3. A reduction in BS bingo and technobabble in comms: terms like ‘low integration pathway’ etc, etc. Explain what you mean in plain English. Australians are renowned for their plain speaking so let’s have more of it. My neural processing unit will be better able to read your RNSs if you do that.
4. Put to bed the idea that a fundraise may be needed. Stifel in its initiation note on 21st July 2020 indicated one would be needed, stating: “Key risks to our thesis include the need to raise funds; order push outs; regulatory changes; competition; and market disruption.” (Incidentally, why isn’t this note up on the Seeing Machines website for all PIs to read?)
5. An online webinar for the results is needed. One where investors can post questions online in real time. React did this and if a tiny company like that can do it there is no excuse for SEE not doing likewise.

I should add that I still believe this technology is great and will save many, many lives. Good luck to all those at the company. Congrats on the Mercedes S launch. 

Cenkos note

For those seelievers out there, the Cenkos (house broker) note published today provided a very positive take on the latest developments, with analyst Marc Bunce commenting: “We see the launch of Occula (TM!) as an exciting development for the company with this step change in the Seeing Machines technology expected to further the gap from its peers in benchmark testing. It is the result of significant work under the radar and the announcement demonstrates confidence in the company that it has world class technology not just in DMS but also human tracking and detection. With the added offer to license for virtually any embedded or ASIC application a Tier 2, Tier 1 or OEM can think of, Seeing Machines has brought its top tier performance into easy access and affordability for all vehicles (and locations in vehicles) as well as other applications. This will undoubtedly increase its potential market share in automotive but will also no doubt pique the interest of other technology developers and integrators. Seeing Machines is therefore opening back up from a transportation focussed technology company to a human-machine interface technology supplier which could deliver further significant value to investors which is not reflected in the current share price.”

That almost reads like a ‘come and get me’ plea. There may be takers once a few more contracts are signed.

The writer holds stock in Seeing Machines