Seeing Machines secures premium German car manufacturer

Seeing Machines (AIM: SEE) has today announced that it has won a contract with a premium German auto manufacturer in conjunction with a major Tier 1 auto manufacturer.

This is a further striking endorsement of its Fovio Driver Monitoring technology, which is already in the new Cadillac CT6’s Supercruise feature – the car was launched by General Motors this autumn in the US.

The awarded models are scheduled for mass production in 2020. My own guess is the manufacture is probably Mercedes. If it is, the tech is likely to debut in its top of the range S series, which is scheduled for a relaunch in 2020.

Motoroids wrote an interesting article about the Mercedes S Class 2020/21 a few months back.

However, it could equally well be Volkswagen with whom Seeing Machines have been working — they exhibited together at CES in 2017,  or even BMW as there is some evidence to suggest Seeing Machines have been working with them.

What is more important than the actual name of the manufacturer is how much money it is likely to bring into this very undervalued small cap tech play in one of technologies hottest sectors; semi and fully autonomous driving.

This is what Seeing Machines had to say: “According to previously given guidelines, this may be considered a Medium value program (from A$10M-A$25M revenue) based on the initial included models and lifetime volume projections, with the potential to become a Large value program in time (>A$25M revenue).  It is worth noting that volume projections can change materially, up or down, and as is typical in automotive industry contracts, there are no guarantees beyond engineering milestone payments.”

For me, this contract from another of the world’s leading car companies establishes that the Fovio Driving Monitoring system is best in class. Moreover, given the contract could be worth as much as 50% of Seeing Machines current market cap, it looks very undervalued.

Certainly, Seeing Machines seems very confident, as  Nick DiFiore, General Manager of Automotive at Seeing Machines, commented: “We are proud to be awarded this benchmark DMS program from both an OEM and Tier 1 with state-of-the art requirements.  Their confidence in us is a testament to the leading-edge nature of our FOVIO DMS technology, which is the culmination of years of innovative development and hard-earned Automotive application expertise by our team.  We look forward to delivering this leading-edge DMS program and further delivering our new FOVIO platform products to our growing Automotive customer base worldwide.”

Lorne Daniels, analyst with house broker FinnCap, believes that Seeing Machines is now the “go-to supplier for DMS in automotive”.

In a note published today, Daniels wrote: “Euro NCAP’s recent announcement mandating DMS as a key criterion for vehicle safety has sharpened the timeline and focus for OEMs; it takes years to design a model and if they want a 5-star rating after 2020 they will need to integrate a good DMS. Fovio is proven, reliable and quite literally, already on the road; a natural choice for the global automotive industry.”

The writer holds stock in Seeing Machines.

Seeing a CES bonanza for Fovio

This year’s CES show in Las Vegas has demonstrated strong interest in driver monitoring systems (DMS), from automotive manufacturers and their Tier 1 suppliers. All good news for Seeing Machines’ Fovio division, which is fast becoming the dominant supplier of driver monitoring systems to guard against driver fatigue and distraction.

It was at CES in 2015 that Seeing Machines first showed its driver monitoring car technology with Jaguar. In addition, Seeing Machines has confirmed that Bosch, Takata and Volkswagen are showcasing Fovio tech at this year’s CES.

  • Bosch’s vehicle demonstrates new intelligent driver interaction capabilities enabled by Fovio
  • Volkswagen demonstrates a vehicle cockpit concept with integrated Fovio DMS
  • Takata demonstrates steering-wheel integrated DMS

I think it is only a matter of time before many other OEMs and Tier 1 suppliers are linked with Seeing Machines as the auto industry introduces advanced semi-autonomous vehicles, then fully autonomous vehicles.

As Mike McAuliffe, ceo of Fovio has noted: “We’re seeing a groundswell of demand in the industry for our Driver Monitoring technology.”

Tesla, Jaguar, Land Rover and Porsche are all marques that I personally think are likely to adopt its technology. For instance, Elon Musk would be in ‘ludicrous’ mode if he didn’t appreciate what Seeing Machines DMS could do to enhance safety features in his cars.

Ludicrous valuation

What is undeniably ludicrous is that this stock languishes at a market cap of £45m when it is about to crack not only the auto market with Fovio but the fleet market with its Guardian product. (Caterpillar liked its driver monitoring product for the mining industry so much it bought the whole operation in return for an upfront payment and ongoing license and royalty stream for Seeing Machines).

Seeing Machines now has only to lie back and wait for the money to roll in from the Caterpillar sales team. Similarly, holders of this stock who hold it for a couple more years should make a stellar return.

According to projections from Lorne Daniels, a well respected analyst at house broker FinnCap, Seeing Machines will deliver sales of Aussie Dollars 141m (£84m) in 2019 with pre-tax profits of A$22m (£13m). I expect this figure to be revised sharply upwards along with his target price of 12p by the end of this year.

Any lingering doubts about the take up Seeing Machines offering in the fleet space were certainly dispelled with its tie up with Mix-Telematics, a global telematics provider in late December.

Following its fundraise this month, I’m convinced Seeing Machines is set to rise steadily.

However, don’t take my word for it. Do your own research and then make your own mind up.

The writer holds stock in Seeing Machines